7 tips to increase your online sales during the holidays

The holidays are getting closer. In the weeks surrounding the holidays (Black Friday, Cyber ​​Monday, Sinterklaas and Christmas), retail sales skyrocket. Especially online. But how do you ensure that you experience this peak in your sales? We give you 7 tips:

Make sure your website works optimally

The first step is to make sure your website is in order. Make sure your website loads quickly, works well on mobile devices and is clear. If your website does not work optimally, it can lead to loss of visitors and therefore also loss of turnover.

Make sure you are easy to find in Google

If you are not easy to find in Google, you are also not easy to find for your potential customers. Make sure your website is good is optimized for search engines. Also ensure a strong social media presence. Actively maintaining a blog also helps to be easier to find in Google. By carrying out a SEA campaign (search engine advertising) you make your website even easier to find in Google. In addition, it is also wise to have a good one SEO optimization to be carried out. Make sure that your website is optimally designed for search engines in terms of content and technology.

Organize your sales channels smartly

If you want to sell online, it is important that you know which channels your customers are on. There are many ways to sell online. Think of your own website, online marketplaces, social media and online advertising. You can't be everywhere, so choose your sales channels wisely. Research where your target group is and focus on that. If you are working on a long-term strategy, it is advisable to set up your own website. Your own website ensures that you have more control over your own brand and your customer loyalty. If you want quick results, you can opt for an online advertising campaign. Make sure your ads are well targeted so you don't spend a lot of money unnecessarily.

Stand out with a discount promotion

A discount promotion is a good way to generate more sales. Make sure your discount promotion stands out. A 10% discount is not very attractive. But a discount of 50% or even 70% can be a trigger for your visitors to make a purchase. Make sure that your discount promotion does not come at the expense of your profitability.

Ask customers to post a review

If you have received a good review from a customer, ask if he or she would also like to post this review online. This way other people can see that you are a reliable seller. Comments and reviews are very valuable because they help other people make a choice. Make sure that your customers can post an honest review. Give them space to mention both the positive and negative points.

Offer different shipping options

If you want to sell online, you also need to consider shipping your products. Offer your customers different shipping options. Think of standard shipping, express shipping and collection in a store. Make sure your customers can clearly see what the different options are and what the costs are. This way they can choose which option suits them best. If you follow these tips, you will see your online sales increase.

Enlist the help of an online marketing specialist

If you don't know how to generate more sales online, you can seek the help of an online marketing specialist. An online marketing specialist knows exactly how to generate more sales online. He or she can help you set up a strong online strategy.

An online marketing specialist can help you set up a SEA or SEO campaign. A SEA campaign is an advertising campaign in Google. An SEO campaign is a campaign where you ensure that you become easier to find in Google. In addition, a specialist can also help you set up a social media campaign or write a blog.

Need help?

We specialize in online marketing and are happy to help you with your online sales. Please feel free to contact us for more information or a no-obligation consultation. Our advisors are happy to tell you all about the options available.