Google Search Console

The Google Search Console is a comprehensive tool that you can use for free. With this tool you can easily improve the presence of your website in the search results. You will also gain insight into the problems that arise regarding your website in the search results. By using the Console, you can easily solve these problems.

How does the Google Search Console work?

After creating an account you will get access to the Google Search Console. You then add your website by creating a new property. After you have added your website, you will receive an overview of all the keywords used to find your website. You will also gain insight into the position of your website in the search results. Finally, you will receive tips to improve the performance of your website.

The functionalities

The Google Search Console offers many different functionalities. For example, you can track the search traffic of your website. You will also gain insight into the keywords with which your website is found. Finally, you can view the link structure of your website and resolve any problems.

A useful functionality is the URL inspection tool. With this tool you can check whether your website is indexed by Google. If the specified URL is not yet indexed, you can easily submit an indexation request.

Security issues and manual actions

Search Console's Security Issues report lists your website security issues that Google has identified. This could, for example, be a problem with the SSL certificate or a hack in your website. If you receive a manual action from Google, it means there is a problem with your website. This could be a problem with the content of your website or with the technical structure of your website. In the actions tab you will find the manual actions that apply to your website. Finally, you can solve the link problems of your website in the Link Problems report.

Who is the Google Search Console for?

It is often thought that the Search Console is only intended for a website or SEO specialistHowever, the Google Search Console is for anyone who has a website. It's not necessary to sign up for the Google Search Console, but signing up will give you more insight into how Google views and indexes your website. This helps you to address the right points for improvement.

When you manage a website, it is useful to use the Search Console. As you have read, the Search Console gives you insight into the keywords that visitors use to end up on your website. You can also see how many visitors visit your website and which pages are viewed the most. So you gain insight into the performance of your website.