Google's helpful content update

Google is about to launch a new and major update to its search algorithm, the “useful content update”.

The Helpful Content Update targets websites with a relatively large amount of unsatisfactory or useless content, where the content is written for search engines rather than for people.

This update, which will be rolled out soon, will have a meaningful impact on search results, Google said Search Engine Country.

What can we expect from this update?

This new algorithm update from Google targets content that seems primarily written to rank well in search engines rather than written for people.

The purpose of this update is to help search engine users find high-quality content, Google told Search Engine Land. Google wants to reward content written for people extra and penalize content written just to score high in search engines.

Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful when searching.”

When will the update be rolled out?

The update will be rolled out next week. It will take up to two weeks to fully roll out the update.

This update has an impact on your entire website

Unlike many Google algorithms that are applied page by page, this new helpful content update will be site-wide.

This means that if Google determines that your website is producing a relatively large amount of useless content, which is mainly written to rank in the search results, this will affect the entire website.