As an entrepreneur of a webshop or a website where you sell your services, it is very important to be found high in the Google search results. After all, practice shows us that most internet users when using Google for their needs do not look beyond the first page of search results. But how do you get there when the competition is fierce?
SEO or Search Engine Optimization is something that many companies and entrepreneurs invest in in this digital age. The internet is therefore an important source of customers and therefore income for many. Yet SEO is a very challenging form of online marketing in which many claim to be very skilled, but the results are still disappointing. Google's algorithm for the way it generates search results can sometimes change, but there are a number of techniques that you can apply to make your website score higher in Google.
The content
They sometimes say that content is king, and that is true. Anyone who has studied SEO even a little will notice that the content on your website has a major influence on how high you rank in Google. Writing content is therefore best left to professional copywriters who know perfectly how your texts should be optimized and what information is important to be perceived as interesting by Google. Make sure that the copywriter has the necessary information that is important for your company and/or sector so that all information is correct. After all, Google is a company that helps its users find relevant information regarding their search terms. If your website contains useful information, you will score high.
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What is good content?
So we already know that good content is crucial for a high ranking in Google. But what exactly is good content? First of all, it is important to include some important keywords in your texts. Keywords that are important for your sector or services and that are often used as search terms. So think carefully about which search terms you want people to use to find you. You can also use a keyword planner for this. Also use LSI keywords in your texts. These are the relevant search terms that appear at the bottom of the search page when you enter certain search terms.
In addition to the use of keywords, the structure of your text is also important. Does your content offer an appropriate answer to the question the visitor is asking? After all, what is the point of directing future customers to your website if you as a company or webshop cannot convince them to become customers?
Link building strategy
What Google actually wants is that websites that are high in their rankings show some form of expertise in their sector. But how do you make it clear to Google that you are an expert in your field? This is the part where a link building strategy comes into the picture. This means that you ensure that you link from your website to other websites that have relevant information, and... more importantly, that other websites refer to you as an expert in the field.
There are no risks associated with a link building strategy, but as you may have already understood, it is not an easy task to get other websites to refer to your website. You can assume that the highest five results in Google are websites that have developed a good link building strategy. So it remains an important step on your way to the number one position.
Which websites do I want to link to my website?
Of course, a distinction is also made between who refers to your website. A family member's blog that barely attracts visitors per month will hardly have any influence on the effect. Therefore, look for leading websites in your sector that want to link to you. The best way to do this is to evaluate websites based on their PA value and how relevant they are to your target group.
Other factors that have a positive influence on SEO
Writing good content and a good link building strategy are two of the most important factors for a website that meets the SEO requirements. However, there are a number of other things you can take into account. Consider, for example, image tags and the structure of your website itself. To see where you can score even better with your website, it is best to hire a professional SEO company. These will scan your website and prepare a report of where your website scores well and less well. Based on this, they work out a plan to optimize your website even more, this is what we call seo optimization.
In short, the technical side of SEO means that your website must be clear for every visitor who lands on it. Develop a clear internal linking system and ensure that all information is easily available.
After SEO there is also SEA
You may have also come across SEA while searching for SEO methods. And no, that was not a clerical error. SEA stands for Search Engine Advertising and is, as it were, a shortcut to the top of Google. With SEA you pay for a campaign that positions you at the top of the rankings for certain keywords. The more keywords and the better the keywords, the more expensive the campaign becomes. Google Ads is a perfect example of how to set up a SEA campaign. It is a significant investment, but the results are visible almost immediately.
The disadvantage is that when you stop your campaign, you immediately disappear from that high ranking. That is why it is important to focus on a good SEO strategy in addition to a SEA campaign. See focusing on SEA as a way to quickly get high in Google while waiting for the results that your SEO produces. After all, SEO needs at least a few months to bear fruit.
Position zero
Anyone who thinks that ranking 1 in Google is the end goal is wrong. No, there is also position zero with which you have really reached the top of the rankings. You achieve this with snippets that offer internet users an answer to the question they ask. To qualify for position zero, it is best to ask the question in the headings in your texts and then provide an answer to it.
Conclusion
The importance of SEO is very important when you devise a long-term strategy for your website and therefore also your company. Good content and a carefully thought out one linkbuilding strategy are important factors here. Anyone who also wants to see short-term results via his website can choose to use one SEA campaign to be set up where payment is made per visitor and keyword. However, this is an investment where costs can be significant. The best way to make the Internet your friend while developing your business is to combine SEO and SEA. Invest in a SEA campaign while developing a solid SEO strategy that will pay off in the long term and make the use of SEA redundant. Also take into account the snippet, a feature where Google helps its users to find an answer to their questions.
