What is a proposition?

Every company is familiar with the question: what is our proposition? What is the unique offer we make to our customers? It seems like a simple question, but it is the core of your business. Your proposition determines whether people are interested in what you offer and whether they are willing to pay money for it.

How do you write a proposition?

If you know what the problem is that you want to solve and how you can do this better than your competitors, you can start writing your proposition. A good proposition is short, clear and concrete. It's important that you don't give too much information, otherwise your customer will become overwhelmed and forget why they were interested in your product. So only provide the most important information. You can write down your proposition in a number of sentences or in a short piece of text. It is important that your customer can quickly see the benefit of your product or service. One way to do this is to start by stating the problem and then solving it.

Tip for coming up with a proposition

First think about what the problem is that you want to solve with your product or service. What is the problem your customer has? Knowing this, you can start thinking about how to solve this problem. But watch out! Not only do you have to solve the problem, you have to solve it better than your competitors. This is where your offer comes into play. You need to show why your company is the best at solving your customer's problem. Do this in a way that appeals and is distinctive.

A proposition to your core target group

Selling a proposition well to your core target group is not always easy. It is important to know who your core target group is and what they want. It is tempting to want to sell everything to everyone, but this is not realistic. It is better to focus on a specific group of people and come up with an offer that perfectly matches what they want. This way you can be sure that your proposition will be successful and that your customers will be convinced of your product.

Collaboration with a marketing agency

If you want to determine your proposition, it is wise to do this together with a marketing agency to do. They have the knowledge and experience to work this out for you properly. They can also help you create a good strategy to bring your proposition to the attention of your target group.