How do you perform a content audit?

If you have a website, it's important to know how to conduct different types of audits. A content audit is one of them. In this article, you'll learn what a content audit is, why it's important, and how to perform it.

What is a content audit?

A content audit is a way to measure the quality of the content on your website. There are different types of audits focused on content, namely:

• SEO audits
• Commitment
• Conversion optimization

SEO audits

A SEO content audit is an audit aimed at improving the search engine results of your website. The goal is to determine which pages on your website get the most visitors and how you can improve those pages.

Engagement audit

An engagement content audit is a content audit aimed at improving the interaction between you and your visitors. The goal is to determine which pages on your website get the most comments and how you can improve those pages.

Conversion optimization audit

A conversion optimization content audit is a content audit aimed at improving the conversion on your website. The goal is to determine which pages on your website generate the most purchases or contact requests and how you can improve those pages.

Useful audit tools

When you are going to carry out an audit, it is useful to use existing tools. The tools below can be very useful while carrying out an audit.

Analytical data

Analytical data is very important when conducting an audit, such as statistics such as page views, bounce rates and time on page. There are many tools available to easily provide insight into all this data, for example you can use: SEranking, Semrush and Ahrefs.

Content analysis tools

Checking the quality of content is an important step when conducting an audit, you can use the following tools for this:

• Yoast SEO: a plugin for WordPress that helps write SEO-friendly content.
• Hemingway Editor: an online tool that helps write readable and error-free content.
• Grammarly: an online tool that helps you correct grammatical errors in your content.

What steps do you take during an audit?

Step 1: Determine your goal

Before you start conducting a content audit, it is first important to determine your goal. When you know what you want to achieve with the audit, it is easier to take the right steps.

Step 2: Collect all relevant data

Once you know what you want to achieve with the content audit, it is time to collect all relevant data. You do this by using the audit tools mentioned above.

Step 3: Analyze the data

Now that you have collected all the relevant data, it is time to analyze the data. Look carefully at what the data tells you and try to draw a conclusion from it.

Step 4: Create an action plan

Now that you know what can be improved on your website, it's time to draw up an action plan. List all areas for improvement and determine which areas you want to tackle first.

Step 5: Execute the action plan

Now that you know what you want to improve about your website, it's time to implement the action plan. Work through all areas for improvement step by step.