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Everything you need to know about link building in 2023
If you have studied it a little bit SEO optimization Then you have probably heard of link building. Of the more than 200+ ranking factors that influence the search results and the position of your website in the search results, link building is one of the most well-known and discussed factors. Nowadays, however, a lot has changed and we know that just having a lot of links to your website is not enough to score high in Google. Quality of the link has become extremely important. Nowadays we know that having good and especially qualitative backlinks (quality over quantity) is one of the top 3 ranking factors, this fact has been confirmed by Google itself during a Q&A.
1. What is link building?
In short, link building is obtaining links to your website from external websites. The aim of this is to get a higher rating in search engines such as Google and therefore of course to rank higher in the search results with search terms.
Google determines the relevance and authority of a website based on, among other things, backlinks. The ultimate relevance and authority of a website is determined by an algorithm, based on the Google knowledge page Google itself underlines the importance of backlinks to determine relevance and authority. In recent years, the way in which backlinks are valued and their effect has changed enormously. Since it used to be mainly the quantity that was decisive, the quality of a backlink has now become much more important.
We can conclude from all this information that link building is still an extremely important ranking factor in 2022. Link building helps to improve the position of your website in search engines. This in combination with good content and technically well-optimized landing pages are a good basis for rising in search engines such as Google.
2. The different methods of link building
Link building can be done in many different ways. There are a number of white hat methods, such as requesting a link from a relevant website or writing guest blogs. In addition, there are also some black hat methods, such as buying links or posting links on fake or link farm sites. It is important to know that Google will issue penalties for using black hat methods. This can lead to a lower rating and ultimately a worse position in the search results.
3. Do's and don'ts
Consider the following points when setting up a link building campaign:
- Only do link building in a natural way. Never buy links or use other black hat methods. This can lead to penalties from Google and a lower rating.
- Make sure the links you obtain are of high quality. A link from a relevant, high-quality website is much more valuable than a link from a less relevant or less valuable website.
- Don't just focus on the quantity, but also on the quality of the links. A link from a relevant, high-quality website is much more valuable than a link from a less relevant or less valuable website.
- Make sure the links you obtain are of high quality.
4. Strategy
To ensure that your website scores high in the search results, it is important to obtain a good mix of different types of links. This includes links from relevant and high-quality websites, but also links from other social external websites. In addition, it is also important to regularly add new links so that your website remains relevant for search engines.
5. Frequently Asked Questions
What's the best way to get links?
By applying a mix of different link building methods, such as requesting links, writing guest blogs or posting links on social media.
How do I know if a link is relevant?
By checking the website for relevance. For example, look at the content of the website, the target group and the number of visitors.
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