With your website at the top of Google

You have your website completely in order. All information is clearly stated and yet the website performs less well than you expected. For example, visitor numbers are too low. In many cases this is due to the findability of the website. A website that scores well in the search results will be visited more than a website that is only mentioned on page two or three.

A good position within Google search results is achievable with our tips and tricks. By correctly applying SEO techniques, the findability of your website can be improved. You can of course optimize your website with both off-page and on-page SEO yourself. Another option is to outsource the optimization of your website to an expert. In that case, it makes sense to read on so that you know exactly what to expect from a real one SEO specialist. With the knowledge of iMedia Bureau you can increase the findability of your website and reach the target group efficiently.

How do you get your website at the top of Google?

It is the question every entrepreneur asks. The reality, however, is that there is no clear answer. Google itself determines which position a website is assigned. A number of factors are important for this. For example, relevance to the search term is important, as is the quality of the website and its user-friendliness. Other things such as the speed at which the website loads are also important.

• Relevance

If a visitor finds what he or she was looking for on your website, then there is relevance. Precisely because of relevance, it is important to include the right keywords in the content on your website. This applies to both the keywords for which you want to be found and the synonyms. This way you ensure that your website is relevant and there is a chance of good positioning.

• Quality

Google measures a lot of things related to your website. An important indicator is the time a visitor spends on your website. If a visitor stays there for a long time, there is a good chance that he or she will also click through to other pages. For Google, this is an indication that the website has sufficient quality.

• Usability

Usability is a particularly important part of SEO. A website that is user-friendly will therefore score better in the search results. Then it is not just about an easily readable text. Things such as a logical structure of the website and sharp images and a fast loading time are also just as important. This user-friendliness is not only important for the display on a desktop computer, the display on mobile devices such as smartphones and tablets is also important.

Improve your findability with iMedia Bureau

If you want a high-yielding website, let the internet work for you. A well-thought-out SEO campaign ensures better positioning of your website in the search results. With a sophisticated strategy, iMedia Bureau can significantly improve its position within the organic search results. A local campaign can be chosen, but a regional or national approach is also possible. The choice depends on a number of important factors such as the ultimate goal and the available budget. In close consultation, we determine together which strategy will be the most profitable for your company.

The SEO campaign at iMedia Bureau: the four phases

If you already know exactly what you want, it is up to the SEO specialist to optimize the website. This applies to both the substantive part and the technical part. The entire SEO campaign goes through a total of four phases that we would like to explain.

Phase 1 – Analysis & intake: 

• Extensively analyzing your website
• Find relevant search terms through extensive keyword research for your company
• Drawing up an action plan. This is focused on the company and the formulated objectives
• Intake interview with one of iMedia Bureau's SEO specialists

Phase 2 - On-site optimization:

• Improve the position of web pages in Google by checking measurability and registration
• Implement technical adjustments. This allows the search engines to index the website better
• (Re)writing the content on your website so that it is optimized for the desired keywords

Phase 3 – Off-site optimization:

• The SEO specialist will improve the authority of your website through link building. This means that links to your website are placed on relevant websites

Phase 4 – Evaluation & optimization of the SEO campaign

• The campaign is monitored in consultation and progress is tracked. Adjustments can be made where necessary
• You can monitor progress via your personal SEO dashboard
• During the campaign you will receive periodic reporting on progress and results achieved

Invest in SEO for a sustainable position in Google

Running a successful SEO campaign requires patience. A good SEO strategy therefore focuses on the long term. It would therefore not be realistic to
state that results can be expected within a few weeks. However, the advantage of a good SEO campaign is that it creates more leads in the long term. A well-thought-out SEO campaign is therefore a direct investment in your company.

In some cases it may be desirable to achieve results quickly. In that case, advertising via Google Adwords can be a solution. This way you are immediately visible in the (paid) search results and you decide for yourself which position is profitable. If you have a large advertising budget available, then there is a place on the first page
feasible. This can be a good option if you want to give extra attention to a promotion or offer. The disadvantage is that this only has a temporary effect. The advertisement will only remain visible during the time that your campaign is active.

Also check out: 5 tips for a good homepage