SEO trends 2022

For specialists in the field of Searchmachine optimalisation it is important to always stay informed of the latest developments in this area. Only then will it be possible to keep websites high in Google. What does SEO optimization look like in 2022? We list the latest trends in this area for you.

Clustering of keywords

In the past, it was important for SEO to focus on one keyword. This is different now and more and more attention is being paid to it keyword clustering. This includes contextual searching and people's search intentions. For SEO optimization In 2022 it is therefore important to focus on clusters of keywords. Fortunately, you don't have to spend a lot of time on this yourself, as there are tools that can help you with this. They create complete keyword sets for you and will continue to get better at this SEO specialists will make more use of this.

Quality becomes more important

One of the most important SEO trends 2022 is the emphasis on reliability, expertise and authority. In other words, it is important that websites have high quality. It is expected that Google will focus more and more on unique and high-quality content. Providing added value to visitors to your website is important, the content must be relevant and match the intention with which people search. Simply copying or rewriting texts is no longer sufficient, Google is looking for unique and relevant content. So more emphasis is placed on quality. To achieve this, it is good to consider what your current and potential customers want to know, what solutions can you offer? Think about this with your entire team, you can get good input from all corners of the company!

IndexNow protocol

One of the other SEO trends 2022 that is expected is that Google will join IndexNow. Yahoo and Bing already use this, allowing new pages to be indexed faster and more often. This allows Google to see which pages have been adjusted and how effective that adjustment is. If they actually use the IndexNow protocol, you can have your URLs indexed faster.

Google Discover extension

Another SEO trend that is expected is an increase in the importance of Google Discover. For many people, this is still an unknown feature of Google. As the name suggests, it is a discovery page, which is currently mainly filled with blogs and news items. But that is expected to change in 2022. Discover will probably be supplemented with other types of content, such as products, stories and vacancies. The advantage of this is that you can reach people who are not searching specifically, but who have viewed similar products. They can then see your products on their Discover page.

More attention to e-commerce

Online shoppers are increasingly going directly to web shops such as Bol.com and Amazon to look for products. This has negative consequences for Google, as they lose out on revenue from advertisements. To counter this, more attention will be paid to e-commerce, with the aim that shoppers will continue to use Google as a starting point for their search. For example, products with images will be shown more often. In addition, they now also offer the option to indicate your store stock. This can offer many advantages for stores that sell online and offline.

Better understanding of videos

Google is becoming increasingly better at understanding videos and assigning value to them. As a result, videos will likely appear more and more in search results. Google itself can now identify key moments quite well, but you can lend a helping hand by adding the necessary data yourself, so-called SeekToAction structured data. This increases the chance that your videos will be shown in the search results.

Changes in linkbuilding

Link building has been an important tool in SEO for years. Forums, home pages and SEO blogs are often used for this through paid link building. Google has already reduced the value of such sites in the past year and one of the expected SEO trends for 2022 is that such link spam will become even less appreciated. If you still want to gain value from link building, it is advisable to focus on quality content and PR.

Make sure the base is good

All these tips for SEO optimization in 2022 are of course useful, but if your basics are not good, you will not get anywhere. So always make sure you have a website that is easily crawlable, has quality and relevant content. If you combine that with these new SEO trends, you can achieve great results!