SEO Marketing, what is it and how does it work?

Would you like to learn more about SEO Marketing? Are you looking for information to get your website higher in Google and receive more visitors? In this article we explain the basics of SEO Marketing. After reading this article, you will be aware of all the basic components of SEO and will have gained enough knowledge to get started with your website yourself.

1. What is SEO and why is it important?
2. keyword research
3. On-page Search Engine Optimization
4. Content & link building
5. Technical SEO
6. SEO dashboards

What is SEO and why is it important?

You've probably heard of SEO before (read here Wikipedia's definition). When you, as a business owner, look for information about SEO Marketing, you are likely to encounter one or more of the questions below:

• How do I optimize my website for search engines?
• How do I increase the organic visibility of my website?
• Which SEO Marketing techniques are good or bad for my website?
• How do I get more visitors to Google on my website?

SEO Marketing is a strategy that companies use to make their website rank higher in search engine results. This results in more visitors to the website, which can lead to more leads and sales. Effective SEO Marketing is achieved by targeting the right keywords, optimizing your website for search engines and through link building. link Building is the process of creating links to your website on other websites. This can be done, for example, through guest blogs, social media or other link building methods.

The art of SEO Marketing is to find the right balance between these different factors. When you manage to find this balance, your website will rank higher in the search results and more visitors will come to your website. This can lead to more leads and sales for your company.

But what exactly is SEO?

SEO stands for Searchmachine optimalisation (Search Engine Optimization). By optimizing your website you ensure better findability in search engines such as Google. Better findability naturally results in more potential visitors to your website.

keyword research

The first step in SEO Marketing is determining the target group. During keyword research you determine which terms are important to you, we also call these keywords, keywords or keywords. These are the terms you will focus on while performing SEO optimization. You want to rank high for the search terms that potential customers search for.

When performing a keyword research it is important that you take the following factors into account:

1. Search volume
   Search volume is an important factor to consider during keyword research. Search volume provides an estimate of the number of people who search for a keyword each month. The more people search for a specific keyword, the larger the target group you can reach with a keyword. If no one is searching for a keyword, it is obviously not wise to optimize for this keyword.
2. Relevance
   It is very important to determine whether a keyword is relevant to the target group you want to reach. Ask yourself; what would you search for if you were in the shoes of your potential customer? The more relevant a keyword is, the greater the chance that a conversion will take place when people come to your website via the organic search results.
3. Difficulty
   It is always good to consider the competition when conducting keyword research. A keyword with low competition will rank more easily on page 1 than a keyword with high competition. So take this into account in the expectations you have when choosing the desired keywords.

On page Searchmachine optimalisation

Optimizing your website on-page is very important while carrying out SEO Marketing. On-page optimization is optimizing your website for SEO. You take various factors into account. On-page optimization includes the following important factors:

• The title of your page
• The description of your page
• De keyword density of your page
• The URL of your page
• De internal link structure from your website
• The speed of your website
• The usability of your website
• The technical aspects of your website

After you have conducted the keyword research, the next step is to implement the chosen keywords. You are supposed to choose a main keyword for each page of your website. In addition to the main keyword, choose the corresponding related keywords. Related keywords are keywords that are related to the main keyword, but are slightly less competitive.

Content & Link Building

Link building is an important part of SEO marketing. It is the process of creating backlinks to your website from other websites. This can be done, for example, by guest blogging and exchanging links with other websites. The purpose of linkbuilding is to increase the popularity of your website and ensure that search engines can find your website better.

Google's algorithm is still largely based on links. The more links lead to your website, the greater the chance that your website will appear high in the search results. In addition, link building ensures that your website receives more traffic, because people can link to your website from other websites.

Link building is an important part of SEO marketing, but it is important to look carefully at the quality of the links you create. Creating many low-quality links can have negative consequences for your website, because Google can see this as spam.

Technical SEO

An important part of SEO is the technical optimization of your website. By organizing your website technically optimally, you ensure that your website is better indexed by search engines. This means that your website will rank higher in the search results, resulting in more visitors to your website.

By using Google Pagespeed you can easily view the areas for improvement of your website. If you address these areas for improvement, it will have a positive effect on the rankings in Google. Common technical improvement points are:

• Minimize the number of HTTP requests
• Reduce the size of your CSS and JavaScript files
• Minimize the number of images on your website
• Use gzip compression to compress your HTML files
• Improve the speed of your server

It is also very important to optimize your website as best as possible for mobile website visitors. More and more people use their smartphones or tablets to go online. If your website is not optimal for mobile visitors, they will drop out more quickly and leave your website. There are a number of things you can do to ensure that your website is optimal for mobile visitors:

• Make sure your website loads quickly on mobile devices
• Make your website responsive, so that it adapts to the visitor's screen
• Use a simple and clear navigation
• Make sure your website is easy to read on a mobile screen

In some cases it may be wise to seek help from an SEO expert or web developer. They can help you technically optimize your website and improve your website for mobile visitors.

SEO dashboards

To get a good overview of the results of SEO marketing, it is possible to use an SEO Dashboard.

Based on various search terms and measurements, you get an overview of the current position in the search results. One of the most well-known SEO tools is Ahrefs. Ahrefs is an SEO tool that allows you to determine the current position in the search results. Ahrefs has several features such as a backlink checker, a rank tracker and a site explorer.

Backlink checker

The Ahrefs backlink checker provides insight into the backlinks that have been added to your website or another website. A backlink is a link that leads to your website from another website.

Rank tracker

The Ahrefs rank tracker provides insight into the organic search results of your website in Google. With the rank tracker you can monitor the position of your website live in the search results.

Site explorer

Zoom in on the data of a website with the site explorer. The site explorer provides insight into the organic search results, backlinks, social shares and traffic of a website.