How do I get to the top of Google with SEO?

Every entrepreneur or website owner wants his website or webshop to be at the top of Google. In 2021 alone, more than $80 billion was spent in the world of search engines. Google marketing is an important source of income for many entrepreneurs. Typically, the higher the traffic to your website, the more sales you can generate.

In this blog we teach you how to create a strong strategy for yourself, so that you can increase your commercial opportunities in Google with your company and website.

At iMediabureau we work on SEO on a daily basis (Search Engine Optimization) and we have already completed more than 500 cases and helped 60+ companies to achieve growth in Google. We therefore dare to say with some certainty that we can help you today.

Curious about which strategy we apply for our customers? Then read on.

Table of contents

1. What is SEO and how does it work?
2. Writing SEO texts
3. link Building
4. On page optimization
5. Conclusion

What is SEO and how does it work?

Also known as Search Engine Optimization SEO is a process in which your website is optimally designed to meet Google's requirements as much as possible. You have to think of Google as a commercial company and anyone who tries to gather information is the customer. So if Google has measured that your page contains a lot of relevant information and the page is fully optimized to Google's requirements, then your page will be shown to someone more quickly. Of course, it is not as easy as it sounds and this is mainly because Google regularly adjusts these requirements and the competition for high keywords is often enormous. Properly maintaining your website and optimizing your page is therefore very important. In the following paragraphs we will teach you how to do this yourself.

Writing SEO texts

Firstly, it is important to know what SEO texts actually are. SEO texts are pieces written with the aim of giving the website a higher ranking in Google. These texts are often written around specific keywords. It is therefore important that before you start opening your Word document, you first check which keywords are relevant and searched for by your ideal customer. Use the tool for this: Google Keyword Planner. This allows you to easily check how many people are searching for certain words.

After you have chosen the keywords, it is time to get started with the content. Firstly, it is important that the text is correct in terms of grammar and spelling. The search engines recognize whether texts are written correctly.

Secondly, it is important that you highlight the chosen topic as much as possible. Make sure that you provide the correct information to the question your customer has asked and that the content is structured correctly. In addition to investing in SEO, you should also invest in good service.

As a final tip for writing content, we advise you to use LSI keywords. LSI (Latent Semantic Indexing) are terms related to the main keyword. You can find LSI keywords by searching for keywords in Google. Then, if you scroll to the bottom of the page, you will usually see a list of suggestions. These suggestions are LSI keywords. By simultaneously incorporating LSI into your content, your website will be seen as relevant more quickly.

link Building

Link building is actively obtaining backlinks from external websites to your website. The purpose of linkbuilding is to achieve a higher rating for search engines and thus rank higher for certain keywords.

What Google actually wants is that websites that are high in their rankings show some form of expertise in their sector. But how do you make it clear to Google that you are an expert in your field? This is the part where a link building strategy comes into the picture. This means that you ensure that you link from your website to other websites that have relevant information, and... more importantly, that other websites refer to you as an expert in this field. But how do you build your own strategy and what should you pay attention to when buying? backlinks?

How to build your own strategy

Firstly, it is important that you learn the value of a good backlink. A valuable backlink is a link from a page that has a large number of visitors every month and is high in various keywords. If this is the case, the link will have a major impact on the findability of your pages.

Secondly, the authority of the website plays a role, also called domain authority (DA). Each page has a separate authority or domain score. However, this is not displayed by Google itself, but the MOZ tool gives you a good idea of ​​this. Moz takes into account the same factors that Google considers when evaluating websites. By selecting pages based on the PA value, your link building strategy is effective.

In addition to the authority the relevance of the page is also important. Make sure that the page that links to your website is actually a page that operates in your sector.

On page optimization

On-page SEO is a part of search engine optimization where you optimize the pages on your website for better findability in Google. Before they send visitors to your website, they first want to know what your website is about and what kind of information people can find on your website. You are going to make the website as accessible and clear as possible to show Google that you have the authority to climb to the first pages of Google.

There are a number of things you can do to improve your page. One of these is using search terms in your page titles. To do this, place one of the most important search terms in the H1 tag. This not only ensures that Google will recognize the search term, but also that the reader immediately knows what it is about. Another place where you can place your keyword so that the search engine also knows what the page is about is the URL. In addition to the keywords, the speed of your page is also important. Page speed has a major impact on the user experience of your website. You can measure this via the following link: https://pagespeed.web.dev/. The points that you can adjust to increase the speed are also mentioned here. You will notice here that both the desktop and mobile versions are included. These two differ from each other and it is therefore important that you also optimize the website for the mobile version.

Conclusion

As you have read in this article, SEO consists of a lot of different factors that influence the growth of your page. Writing relevant content that highlights different keywords and actually answers them is part of this. Make sure you write about topics that are frequently searched for by your ideal target group.

Link building is also one of the most important parts of SEO. Make sure you use valuable backlinks and look carefully at the authority of the page in question. Also check the relevance of the page and whether the topics are related to your company.

Finally, it is important that your website is optimized according to Google's requirements. Place the keywords in the right places on the page and ensure that speed is guaranteed on both mobile and desktop.